Data Storytelling and Insighting

(12 seats left!)

Organizations today have access to more data than ever before, yet many still make decisions based on gut feel or past habits. Data Storytelling and Insighting helps professionals transform data into clear, compelling stories that guide smarter, faster decisions. It builds the ability to move beyond reporting numbers toward communicating meaning, insight, and action.

Participants will learn how to empathize with their audience, structure information into impactful storyboards, and present visuals that highlight what truly matters. Through hands-on demonstrations and guided practice, they’ll learn to turn complex data into narratives that influence leaders and empower teams, building a stronger culture of data-driven decision-making.

Inclusions: AM & PM snacks, lunch, worksheets, and a Certificate of Attendance

Enroll Now!

  • When

    July 16, 2026 | 9AM-5PM

  • Where

    Max’s Jupiter, Makati

  • How Much

    PHP 6,500 per person

This course is ideal for:

Individual contributors whose role requires regular presentation of data to leaders

Supervisors, Team Leaders, or Managers who have essential roles of translating data into stories that their team members, or leaders, will be able to appreciate, use, or decide on.

Learning Outcomes

By the end of the course, participants will be able to:

  • Embrace Public Speaking as Moments of Influence: Reframe public speaking anxiety into a confident, audience-focused "lighthouse" mindset.

  • Architect Persuasive Stories: Synthesize complex data into one clear "Big Message" using the SCQA and Pyramid frameworks.

  • Design High-Impact Visuals: Create minimalist, data-driven slides that use pre-attentive attributes to drive instant insight.

Course Overview

    • Data Storytelling as Influence

    • The Giver’s Mindset

    • The Three Elements of a Data Story

    • Data, Visuals, Narrative

    • The Importance of Empathizing with the Audience

    • Who is my audience? What do they care about?

    • Crafting a Customized One Big Message

    • What is my audience’s starting point?

    • Where do I want to take them?

    • What is the One Big Message that will bridge the two?

    • The Power of Structures in Boosting Retention

    • The Overall Presentation Structure

    • Using the SCQA (Situation, Complication, Question, Answer) framework

    • Applying the Pyramid Principle

    • Integrating Generative AI 

    • 3 Pillars of Data Visualization

    • Less is More: Maximize Data-Ink Ratio

    • Select Right Visualization Tool

    • 1 Slide, 1 Idea

    • Using Action Titles to Summarize Key Take-Aways

    • Using Pre-Attentive Attributes for Visual Focus

    • Storyboard and Draft Slides

Enroll Now!

GOVT EMPLOYEE PROMO

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GOVT EMPLOYEE PROMO ★

As a special promo for government employees, we are offering a rate of Php 2,800 per enrollee instead of the Php 6,500 regular rate, given the government guidelines on allowable seminar budget per day for government employees based on DBM Circular 596.