Data Storytelling and Insighting

(20 seats left!)

Organizations today have access to more data than ever before, yet many still make decisions based on gut feel or past habits. Data Storytelling and Insighting helps professionals transform data into clear, compelling stories that guide smarter, faster decisions. It builds the ability to move beyond reporting numbers toward communicating meaning, insight, and action.

Participants will learn how to empathize with their audience, structure information into impactful storyboards, and present visuals that highlight what truly matters. Through hands-on demonstrations and guided practice, they’ll learn to turn complex data into narratives that influence leaders and empower teams, building a stronger culture of data-driven decision-making.

Inclusions: AM & PM snacks, lunch, worksheets, and a Certificate of Attendance

Enroll Now!

  • When

    July 22, 2026 | 8AM-5PM

  • Where

    Max's Jupiter, Makati (tentative)

  • How Much

    Php 5,000 6,500 per person

This course is ideal for:

Individual contributors whose role requires regular presentation of data to leaders

Supervisors, Team Leaders, or Managers who have essential roles of translating data into stories that their team members, or leaders, will be able to appreciate, use, or decide on.

Learning Outcomes

By the end of the course, participants will be able to:

  • Transform complex data into clear, compelling stories that drive insight and action.

  • Structure information using effective storytelling frameworks and visual design principles.

  • Communicate data with empathy and relevance to diverse audiences.

  • Enable data-driven decisions that enhance performance and reduce wasted effort.

Course Overview

    • The Power of Data Storytelling: Why Numbers Alone Are Not Enough

      • Understand the role of storytelling in making data engaging, memorable, and actionable. Learn why raw numbers without context often fail to drive decision-making.

    • Understanding the Data-Information-Decision Framework

      • Explore how raw data is transformed into meaningful insights that lead to better decision-making. Apply a structured approach to extracting value from data.

    • Empathizing with the “What’s In It For Me?” (WIIFM) for Your Audience

      • Learn to tailor your data presentations based on audience needs and expectations. Identify what matters most to your audience and customize the level of detail accordingly.

    • Differentiating Between Stand-Alone and Guided Presentations

      • Understand the two key presentation formats—self-explanatory slides vs. live-guided presentations—and how to design for each (e.g., what to include/exclude).

    • Choosing the Right Chart for the Right Need

      • Identify which is a more effective data visualization (bar charts, line graphs, scatter plots, etc.) based on the story you need to tell.

    • Structuring the Data Narratives: Context, Conflict, and Resolution

      • Apply storytelling principles to data presentations by setting the stage (context), identifying the challenge (conflict), and proposing data-driven solutions (resolution).

    • Organizing Insights for Maximum Impact

      • Make it easy for the audience to follow-along the story by identifying the appropriate logical sequence to maintain intellectual and emotional engagement and highlight key takeaways.

    • Reducing Visual Clutter: Decluttering Charts and Text

      • Less is More. Identify common clutter issues in data presentations and apply best practices to simplify complex visuals.

    • Using Emphasis Techniques to Highlight Key Insights

      • Use pre-attentive elements such as color, size, position, boldness and contrast, shape, etc. to direct attention to the most critical data points.

    • Crafting Action Titles for Clarity and Decision-Making (Bottom-Line Up-Front)

      • Well-Crafted Titles Answer “So What?” at a Glance. Learn how to write clear, insight-driven slide titles that immediately convey the key takeaway and support decision-making.

Enroll Now!

GOVT EMPLOYEE PROMO

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GOVT EMPLOYEE PROMO ★

As a special promo for government employees, we are offering a rate of Php 2,800 per enrollee instead of the Php 6,500 regular rate, given the government guidelines on allowable seminar budget per day for government employees based on DBM Circular 596.